In the beginning of a new year many of us promise to do something different. To start exercising, eat healthier or discover new places, for example. Together with danish candy manufacturer Toms and their brand Nellie Dellies we decided to take advantage of consumers new year’s promises. And to give a motivational push in the right direction.
The right motivation
Eating healthier is something Nellie Dellies can help you with since their candy is naturally sweetened and contains no added sugar. But to start exercising or to see new places you need more motivation than tasty sweets.
We therefore teamed up with a really well-known and well-liked travel agency, which also focuses on training during their travels. In collaboration with the travel agency Ving Nellie Dellies now launch a competition in their social media channels. The prize is a feel-good trip worth 20,000 SEK.
In order to compete Nellie Dellies followers have to take a picture that captures their health or fitness goals for next year, and tag it with #nelliedellies2016.
In this project we created idea, digital strategy, graphic design and produced visual concept as well as merchandise in stores. In the campaign we also respected that all health and fitness goals are individual. Everyone competing has the same chance of winning whether the goal is to start walking home from work, or to climb Mount Everest. We also let the winner choose his or her training destination from the Ving range.
Visit the competition’s campaign website here to read more, or why not to compete?